Zero100 Live is a premier event for leaders in supply chain and operations from the world’s most influential companies. It is the second most important annual event organized by Zero100. The design mandate is to always be creative and relevant, meaning we don’t recycle or incrementally improve past designs. Instead, we continuously strive to create fresh, innovative visuals that surprise and captivate our attendees each year.
For the 2024 event, I developed the design theme ‘Speed,’ inspired by the evolving challenges supply chain professionals face today. These challenges include risks associated with China, the rise of Artificial Intelligence, and political instability in the Western world. Supply chain practitioners must adapt rapidly, making swift decisions and changes as required. The design reflects this urgency, with dynamic, slanted elements and bold, contrasting colors that create a sense of energy and movement.
Styleguide
The design theme use simple geometric figures and softer organic ones mixed and overlapped in bright, colourful gradients. A second layer of blurred figures allows to create sense of space.
Brand on stage
Wayfinding and collateral
