The first design concept the design team presented, was based on animation of organic elements infused with bright colour gradients, it received a cold response from leadership, they felt colours were too overwhelming. I took leadeship of the design concept and I proposed to give the organic animation a shape, leaving everything else black negative space. I created a system with six shapes, each with it’s own colour dominant. Every shape was used to identify areas of the event and wayfinding category.
The hotel was chosen because it’s sustainability choices for furniture and managing. The overall tones were soft and natural colours. Our stakeholders requested the design of wayfinding and stage should conform to the present design environment. So I selected a Black and Beige palette.
The digital space should have conform to Zero100 digital aspiration, with bright and vibrant colors,.
Website
Designed in Figma, built using WordPress and Elementor
Event app
The app is a Spotme product for event, it has been managed by the Operation team, I created all graphic elements needed, included the app store graphics, for iPhone and Android.
Wayfinding and environment
The wayfinding had a central screen that supported live information. Every area is coded with a color and a shape. Click on the link by the screen to view the actual animation in Youtube.