Zero100 was launched in January 2022, I was the second designer hired in the company and tasked with setting the foundation of the brand, working closely with the Creative Director.
We were given the ambiguous briefs to break the common look of companies that work in supply chain consulting. We did it with strong striking colors bold lines, and patterns standing out on a rich black background. I created the feature circular logo, and set up an illustrative style to support the company narration.
