Between 2015 and 2016, the company recognized that while the SCM World brand was strong, its design lacked consistency across various outputs. There was a clear need for a new visual approach that felt both respectable and unconventional.

To address this, I developed a set of modular illustrations to replace stock imagery. These illustrations, while simple, were capable of conveying complex supply chain concepts. Their straightforward design allowed any member of the design team to craft on-brand, illustrated stories with minimal artistic skills. Although modular illustration is common today, it was a pioneering approach at the time.

Additional tasks related to the rebranding included setting up the company website on WordPress and creating an animation for the homepage.

The rebrand resulted in a unified design system across all departments—sales, content, and marketing—establishing a distinct voice for the company.

The modular illustrations provided designers with a versatile tool to represent a wide range of supply chain concepts, whether for content creation or event design.

The revamped marketing website introduced a more flexible platform for communicating with members and potential customers, streamlining the publishing of news, blog posts, webinars, and offering free downloadable tools for analysts.