Re-brand and UI design
F1000Prime platform
2019
2019
I was tasked with revitalizing a product that had not been updated in over a decade. Collaborating closely with the Head of UX, I redesigned the user interface (UI), developing new design patterns that enhanced component reusability and scalability. My work also focused on refining the overall aesthetic by strategically integrating the brand’s red color and custom illustrations for a more engaging visual identity. Additionally, I led the refresh of all marketing collateral, including designing and launching a modern, responsive product landing page using WordPress.
One of the main component of this website, scientific articles are reviewed by experts for other scientists to consult.
The reviewer experts are scientists of consolidated reputation that can be browsed in this page.
Every expert page include a profile and the list of his/her recommendations.
The browse faculty search system to work on small devices need a separate study.