The brand had a distinctive design personality but lacked codified guidelines, leading to significant inconsistencies across various materials.
Upon joining the company, I took the initiative to develop comprehensive brand guidelines. I identified key inconsistencies and established unified rules for brand usage. To make the guidelines easily accessible, I created a dedicated WordPress site that housed all the brand assets, including logos and templates.
At the project’s conclusion, I presented the guidelines to the entire company. The response was overwhelmingly positive, and employees immediately began using it as a reference for all branding needs.
