Event brand design

Zero100 Live is a premier event for leaders in supply chain and operations from the world’s most influential companies. It is the second most important annual event organized by Zero100. The design mandate is to always be creative and relevant, meaning we don’t recycle or incrementally improve past designs. Instead, we continuously strive to create fresh, innovative visuals that surprise and captivate our attendees each year.

For the 2024 event, I developed the design theme ‘Speed,’ inspired by the evolving challenges supply chain professionals face today. These challenges include risks associated with the political instability in the Western world, China, and the rise of Artificial Intelligence. Supply chain practitioners must adapt rapidly, making swift decisions and changes as required. The design reflects this urgency, with dynamic, slanted elements and bold, contrasting colors that create a sense of energy and movement.

After designing and successfully presenting the project, I led its execution, coordinating with the internal operations team and external vendors, both in the office and on-site during the event.