Zero100 launched in January 2022, and I was brought on as the second designer to help establish the foundation of the brand in close collaboration with the Creative Director.
We were challenged with the ambitious task of breaking away from the traditional look often seen in supply chain consulting firms. To achieve this, we embraced bold, striking colors, clean lines, and dynamic patterns, all contrasted against a rich black background, creating a visually distinct identity.
I designed the signature circular logo and developed an illustrative style that became key in supporting the company’s narrative and visual storytelling.
