Event brand design

Zero100 Forum is the most important event organised by Zero100 and is addressed to leaders at chief level in supply chain and operation of the most important and influential companies in the world. The design mandate is to always be creative and relevant, meaning we don’t recycle or incrementally improve past designs. Instead, we continuously strive to create fresh, innovative visuals that surprise and captivate our attendees each year.

The goal for this event was to reflect the main topics discussed—digitization and artificial intelligence—through the design, while also connecting with the host city, Miami. The squares and grids symbolize digitization, pixels, and matrices. The blended plant imagery represents the local environment and nature, emphasizing that one of Zero100’s guiding principles is the pursuit of sustainable industrialization.

My role involved concretizing the design into detailed guidelines, coordinating with the operations team and external vendors, and leading the execution of all design assets, both digital and physical.