The company was preparing to launch a new product and wanted to include an explanatory animation on the homepage but lacked the budget for a professional animator. Recognizing the challenge, I volunteered to help, leveraging my previous animation experience and eagerness to take on a creative task.

I was provided with guidelines on the tool’s capabilities, the features the stakeholders wanted to highlight, and a draft of the messaging. From there, I developed a storyboard, refining the messaging and selecting visuals that reinforced the brand identity.

Additionally, having designed the company logo, I integrated its core metaphor—dots representing peer-reviewed papers—into the animation. These dots expanded to symbolize individuals working collaboratively to solve researchers’ problems, creating a cohesive and meaningful visual narrative.