Event brand design
2023
Design styleguide
Zero100 Forum is the most important event organised by Zero100 and is addressed to leaders at chief level in supply chain and operation of the most important and influential companies in the world. The design mandate is to always be creative and relevant, meaning we don’t recycle or incrementally improve past designs. Instead, we continuously strive to create fresh, innovative visuals that surprise and captivate our attendees each year.
The design team initially presented a concept featuring animated organic elements infused with vibrant color gradients. However, leadership felt the colors were too overwhelming, and the concept received a lukewarm response. I took the lead on revising the design, proposing to shape the organic animations while keeping the rest as black negative space. I developed a system of six distinct shapes, each dominated by a different color, which were used to identify various event areas and guide wayfinding categories.
The hotel was selected for its commitment to sustainability, both in its furniture choices and overall management. The venue’s tones featured soft, natural colors. Our stakeholders requested that the wayfinding and stage design align with this aesthetic, so I chose a black and beige palette to complement the existing environment.
The digital space should have conform to Zero100 digital aspiration, with bright and vibrant colors,.
Website
Designed in Figma, built using WordPress and Elementor
Event app
The app, a SpotMe product for events, was managed by the Operations team. I was responsible for creating all necessary graphic elements, including the app store visuals for both iPhone and Android platforms.
Wayfinding and environment
The wayfinding system featured a central screen displaying real-time information. Each area was color-coded and assigned a unique shape for easy identification. You can view the actual animation by clicking the link on the screen to watch it on YouTube.