Forum is an invite-only event for supply chain practitioners at chief level from major world corporations. The event focuses on new technology, but the design needed to reflect something more specific: the high ranking of the attendees, and a sense of exclusivity.
This brand was inspired by a work by Refik Anadol exhibited at MoMA, a large moving visual generated by a constant flow of data. Data is central to Zero100’s IP, so this brand makes the representation of data its central design element. The result is a layered, gridded black negative space: visually striking, and technically versatile enough to apply across the wide range of assets needed for an event.
