Event brand design

Design styleguide

Zero100 Forum is the most important event organised by Zero100 and is addressed to leaders at chief level in supply chain and operation of the most important and influential companies in the world. The design mandate is to always be creative and relevant, meaning we don’t recycle or incrementally improve past designs. Instead, we continuously strive to create fresh, innovative visuals that surprise and captivate our attendees each year.

The design team initially presented a concept featuring animated organic elements infused with vibrant color gradients. However, leadership felt the colors were too overwhelming, and the concept received a lukewarm response. I took the lead on revising the design, proposing to shape the organic animations while keeping the rest as black negative space. I developed a system of six distinct shapes, each dominated by a different color, which were used to identify various event areas and guide wayfinding categories.